Winning the hearts and minds of shareholders during corporate actions, especially when they are contested, is critical.
Given free-rider risks from passive investors and potential pressure from event-driven investors, reliable intelligence and the effective delivery of key valuation messages often prove essential to completing a deal. Well-designed and targeted campaigns, articulating key messages and benefits to shareholders, will deliver shareholder support. Investor sentiment gauged through the ebb and flow of a corporate action allows boards and their advisers to plan effective communication strategies - strategies that usually involve multi-channelled campaigns, as well as local language call centres reaching out to retail shareholders.
This website uses 'Strictly Necessary Session Cookies' to enable the website to function. These will be deleted automatically when you close your browser.
'Optional Website Analytics (tracking) Cookies' help us improve our websites. If you select 'Accept', we’ll accept this as your consent and that you are happy to receive tracking cookies.
If you do not wish this browser session to be tracked please select the 'Reject' option below.